Mascara

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Private Label Mascara Services

We are a professional cosmetics manufacturer offering private label services, helping you shape your own brand product line. We offer private label services for all makeup products.

Guangzhou Evetin International Biological Co., Ltd. is a 20-year large cosmetics company, integrating R&D, production, sales and service. Our company has more than 200 employees. The daily output exceeds 50,000 pieces. The monthly output exceeds 3 million pieces. With our professional teams, we are able to provide one-stop OEM/ODM solutions. If you are interested in our products and services, please send us online inquiry to get more details.

Our production workshop has reached the 100,000-Level GMP dust-free standard. In addition, we are equipped with 12 automatic production lines and a variety of advanced production equipment. The laboratory is equipped with multi-functional testing instruments. We strictly follow the ISO22716 standard GMP compliance to ensure compliance with global quality and safety standards.

Partner with Leading Private Label Makeup Manufacturers

Unlock your brand's potential with our expert OEM/ODM makeup manufacturing. We specialize in custom mascara solutions for global beauty brands, focusing on precision formulation and flexible production.

Why Partner With Us for Private Label Makeup manufacturing?

Slash Development Time & Costs: Get market-ready mascara samples in 3-4 weeks, not months. Our optimized R&D and existing compliant bases accelerate your launch while reducing upfront investment.

Minimize MOQ Risk: Start small and scale confidently. Produce batches as low as 5,000 units per SKU, perfect for testing, niche markets, or limited editions without huge capital risk.

Own Truly Unique Formulas: Go beyond simple branding.We co-develop patentable mascara chemistries(waterproof lasting 16h+, ultra-volumizing washable, lash-nourishing serums) that become your exclusive IP – a real competitive edge.

Solve Complex Production Headaches: Eliminate sourcing and QC nightmares. We manage full vertical production – from custom wands/tubes to filling, stability testing, and global compliance (FDA, EU, ASEAN) – ensuring consistent, salon-quality results every batch.

Capture Trends Faster: Leverage our dedicated mascara lab. Quickly adapt existing white base primers or growth serums with your chosen actives, pigments, or brushes to capitalize on viral trends before competitors.

Protect Your Margins: Transparent costing and efficient high-volume lines deliver premium quality at private label prices, maximizing your profitability per unit.

Why choose mascara products from Evetin make up factory?

Our mascara manufacturing Expertise

Custom Mascaras: Develop(washable/waterproof) formulas for intensely voluminous, elongated lashes, High-performance, clump-free formulas that dramatically thicken and lengthen lashes.

White eyelash primer: Our white eyelash primer creates a high-contrast base to intensify any mascara's color, volume, and length for viral-worthy lashes..

EyeLash growth liquid: Develop bespoke lash growth serums that gently nourish follicles and stimulate visibly longer, stronger-looking lashes with consistent daily care.

One-Stop Eyelash Mascara Custom OEM/ODM service

Evetin cosmetics factory specialising in the development and manufacture of colour cosmetics, we offer an efficient service beginning with formula development following on to the bulk manufacturing and filling processes and Help customers to develop product shell mold accessories and production, finish the provision of the finished ready-for-retail packed product.

Mascara factory daily production

As high-performance mascara supplier, we achieve remarkably high daily outputs. We produce daily up to 80,000 mascara and 100,000 filled units (bottles and tubes). Our production workshops meet the 100,000-level GMP dust-free standard, and are equipped with 12 automated production lines and multiple advanced emulsification and powder press equipment.

In addition to our state-of-the-art plant equipment, our long-term and qualified employees ensure the production process runs smoothly.

20 years of R&D experience, mature market formula

Our Brand customers often like to use one of our many basic formulas, which are completely market-ready. They can choose among several hundreds of different textures with various quality characteristics. This allows launching the product swiftly because no time to develop it is needed.

But if you have your own unique requirements，We are happy to modify our basic formulas according to your ideas.

What Is Mascara

mascara is usually made up of wax, oil, and pigments that work together to create a formula that covers, lifts, and colors your lashes. Mascara manufacturers have many different types of mascara, including lengthening mascara, Volumizing mascara, curling mascara, waterproof mascara, Lash Extension Mascara and natural mascara. It is divided into clear mascara, white primer mascara, black mascara, brown mascara by color. Applying it several times can give you the effect of false eyelashes. With just a few strokes of an mascara brush, you can make your lashes look longer, fuller, and more defined, which helps to accentuate your eyes and make them stand out.

How Does Mascara Work

Mascaras are pigmented preparations for application to the eyelashes to make them look darker and longer and to make the whites of the eyes look brighter by contrast. Old-style mascara was applied from a cake, using a wetted brush, but this practice was not entirely hygienic and has almost disappeared. Modern mascaras are a smooth viscous cream. Some contain fibres to produce an apparent lengthening of the lashes.
The basic ingredients are:
● Polymers, which provide a flexible non-flaking film that also prevents the mascara from smudging
● Silicones, which improve water resistance and make the mascara more permanent
● Waxes, which provide adhesion and have a major impact on thickening the lashes

● Plant Extract Active Ingredients: Protect eyelashes, gentle on sensitive eyes, achieving moisturizing care while enhancing eyelash effect
● Pigments (usually black, brown, or dark blue), sometimes pearls and glitters are used in a metallic finish mascara, glitters are even used in clear mascaras
Brush technology has played an important role in the innovation of mascaras. The introduction of the moulded brush has opened up new avenues. Previously traditional brushes were used that consisted of trimmed fibres twisted on to a metal applicator. The design options are now limitless as the moulded technology itself has improved, allowing different widths of bristles - from superfine to sculpted shapes - and plastics of varying firmness to be used, each one delivering different lash effects when applied. However, mascaras and their performance are totally reliant on finding the optimum combination of brush applicator with the correct formula. A great formula with one style of brush may produce totally different results with another design of brush. A thinner texture might not hold on the brush and vice versa, a thicker consistency might not give the same payoff as it is trapped in a tighter network of bristles.
The wand itself, position of the bristles, shape of the applicator, 'reservoirs' on the brush and many other design features, are all analysed and tested in combination with different formulas to meet with the objectives of the product, whether lash lengthening, building, defining or sculpting. This is often a long process as the options for combinations are broad and varied.

Common Ingredients Found in oem Mascara

Mascaras are typically made of a combination of ingredients that broadly fall under the categories of waxes, oils, Plant extract, pigments, emollients and preservatives. These are some of the most common ingredients found in mascaras:

● Beeswax
Beeswax is derived from honeycombs. You will find it in the ingredients list for many private label mascara. It works as a thickening and stiffening agent and helps keep the product smooth.

● Lanolin
This is another waxy ingredient that's derived from the wool of sheep. Wool-bearing animals produce this to keep their coats dry and protected from the cold. In make up factory mascara, it's often used as an emollient. Waxes are typically used in mascaras to help them coat individual lashes and thicken them.

● Mineral oil
This petrolatum derivative is often used in mascaras to give it a viscous quality. Although there is much debate on the safety of this ingredient, the FDA permits the use of mineral oil as an active ingredient in various products, including ones used in and around the eye area.

● Castor oil
The fatty acid oil is derived from the castor oil plant. In mascaras, it works as a thickening agent. It also helps condition and moisturise lashes. You may have heard rumours of its lash-lengthening properties, although there is no solid evidence to back this claim.

● Paraffin wax
This soft wax is obtained from petroleum and functions as a moisturising agent in most cosmetics. In mascaras, like most other waxes used, its purpose is mainly to help the colour adhere to the lashes. It is widely used by mascara suppliers.

● Floral waxes
Some mascaras also contain waxes derived from flowers that coat and protect the lashes. Bitter orange blossom wax, rose wax, cassia flower wax and blue lotus wax are some of the floral waxes used in Clarins mascaras.

● Carnauba wax
Another wax used in mascara, carnauba wax is extracted from the leaves of the carnauba palm, native to various Brazilian states. As it's plant-derived, it's a vegan alternative to various animal-derived waxes typically used in mascaras. It is widely used by mascara suppliers.

● Iron oxide
It's used as a colouring agent to create black, yellow and red pigments in cosmetics. Black and brown mascaras derive their hue from this ingredient. It can have either natural or synthetic origins. However, the latter is more common in cosmetics. It's considered safer for use as natural-origin iron oxide has a higher chance of being contaminated with impurities.

● Carbon black
Carbon black is also a colourant in mascaras. It works as a black pigment.

● Nylon, rayon and silk microfibres
They're typically used in mascaras that are called 'fibre mascaras'. They stick to the surface of lashes and add length and volume. These are not recommended for contact lens users as the fibres can irritate the eyes.

● Glycerin
It's one of the most popular ingredients found in cosmetics, mainly because of its moisturising properties. When used in mascara, it makes the consistency of the product smooth and also helps it stick to the lashes. It also has hair conditioning properties that could be beneficial.

Types of Mascara

To determine what type of mascara you should use, consider what you're looking to achieve. Volume? Length? Curl? Water resistance? All of the above? You can find mascaras that offer multiple benefits, or you can mix and match various types on your own. For example, to prevent streaks you could apply a waterproof formula on top of a volumizing mascara. Some mascara options include:

Lash-lengthening mascara
Lengthening mascara extends short eyelashes, thanks to polymers that bind to the tips of your lashes.

Volumizing mascara
Volumizing mascara adds plumpness to the circumference of your eyelashes with silicones, polymers and waxes.

Curling mascara

For those looking for a gravity-defying look, curling mascara contains a type of polymer that lifts your eyelashes by contracting when applied.

Waterproof mascara

No one wants to worry about their eye makeup running if they get caught in the rain or have a good cry. Waterproof mascara prevents the dreaded raccoon-eye look.

Smudge-proof mascara

Like waterproof mascara, smudge-proof mascara doesn't transfer. The difference is that you don't need an oil-based makeup remover to take it off.

How to Apply Mascara

Mastering mascara application takes some practice but once you get it, it only takes a few minutes to get defined, full lashes. Here are the basic steps:

Step 1: Curl your lashes

For an instant lift, gently curl lashes with an eyelash curler before applying it. Be very careful not to pinch the skin.

Step 2: Apply eyelash primer

Optional step for extra volume and conditioning. Comb through dry lashes with a lash primer for a smooth base.

Step 3: Apply mascara to your upper lashes

Gently wiggle the wand at the base of the lashes and sweep up through the tips. For defined eyes, focus on the outer corners.

Step 4: Apply mascara to your bottom lashes

Use a small brush or tilt your head back and carefully coat your lower lashes. Avoid getting product on the skin.

Step 5: Dust with translucent powder & repeat application

For waterproof or longwearing formulas, dust lids with powder before reapplying mascara 1-2 times for full coverage.

Step 6: Clean up any smudges

Use a cotton swab dampened with makeup remover to tidy any mistakes before they dry. Refrain from rubbing your eyes once it is on.

How Mascara Adheres to Lashes

It involves a delicate balance of ingredients that work together to create a long-lasting and impactful effect. The key players in this process include polymers, which act as binding agents to attach the mascara to the lashes, creating a seamless and voluminous look. These polymers form a film-like layer over the lashes, providing structure and definition while ensuring the mascara stays in place throughout the day. Additionally, ingredients such as beeswax and carnauba wax help to add volume and length to the lashes, further enhancing the overall effect of the mascara.

How to Choose a Mascara According to Skin Type

Not all lashes are made the same, and fortunately, not all mascaras are either. Using the appropriate wand and formula for the lashes type, much as selecting the appropriate moisturizer for the skin or staying products that are compatible with the hair makes all the difference, is essential to getting the best results.

Normal skin, oily skin, dry skin, combination skin, and sensitive skin are the five main skin types to consider. When selecting the best mascara for various types of skin, always look at the components listed on the packaging of the brand's product. It is important to pay close attention to the list of components in order to ensure that the product will be effective on a range of skin types.

The labelling of different mascaras for different skin types are important in assisting consumers in making informed decisions when purchasing cosmetics.

How to Remove Mascara

The day must come to an end, and so must your mascara. Here's a gentle approach to bidding farewell to your eye makeup:

● For waterproof mascara: Use an oil-based remover.

● For regular mascara: Opt for a water-based remover or micellar water.

● Gently wipe down: Keep your eyes closed and wipe downward to avoid damage.

The Benefits of Mascara

Here are some of the main advantages of mascara and key reasons to ensure that it's always a part of your makeup kit:

Color: Mascara is made with powerful pigments that add color to your eyelashes. The pigments help your lashes to appear more prominent and eye-catching. While black mascara is the most popular choice, mascara is available in many other colors like brown, purple, blue, and more! Depending on your eye color, skin tone, or desired look you can select a color that enhances your natural features and expresses your sense of style.

Length: One of the main benefits of mascara is how it can lengthen your lashes. So, if you feel like your eyelashes are on the shorter side, applying some mascara can make them look much longer. Longer lashes allow the eye area to look more open, bright, and awake – providing a younger-looking appearance instantly.

Volume: Ever feel like your eyes simply don't stand out or look a little dull? If so, mascara could make all the difference. This everyday makeup essential is ideal for adding definition, volume, and style to your look. Volumizing mascaras help your lash line to appear fuller for a dramatic and bold lash look.

Curl: Certain types of mascara are great for adding some curl to your lashes. This can make the eyes look larger and is ideal for people who feel that their lashes are a little too straight or need additional help staying up after using an eyelash curler.

Ease-of-use: Some makeup products can be tricky to work with, but mascara is one of the simplest. Once you understand the basic technique, you should have no problem applying mascara along the lengths of your lashes.

Our Cosmetics Factory

Guangzhou Evetin International Biological Co., Ltd. is a large cosmetics enterprise integrating R&D, production, sales and service. The company is located at No. 8, helong Street, Baiyun District, Guangzhou, where transportation is convenient and logistics are developed.
There are over 200 employees in the our cosmetics factory; the daily production volume is over 50,000 units, and the monthly production exceeds 3 million units. We provide professional and efficient OEM/ODM cosmetics processing services, mainly operating high-end cosmetics products such as liquid foundation , mascara, compact powder, lip gloss, eyeshadow, eyebrow pencil and eyeliner, as well as lipstick and lip balm,lip oil. The company has standard workshops and modern R&D center and production base, and has a top-notch research and development team, production team and management team. Our production workshops meet the 100,000-level GMP dust-free standard, and are equipped with 12 automated production lines and multiple advanced emulsification and powder press equipment. The laboratory is equipped with multi-functional detection instruments. These facilities enable us to have the ability to produce and process high-quality and cost-effective international products.

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Our makeup factory Certificate

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FAQ

Q: What is mascara?

A: Mascara is a cosmetic commonly used to enhance the upper and lower eyelashes. It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives. The most common form of mascara is a liquid in a tube with an application brush.

Q: How long to use mascara once opened?

A: Mascara and liquid eyeliner typically are considered safe to use for three months. Liquid products used near the eye have an increased risk of spreading bacteria. Pencil-style eyeliners, gel eyeliners and lip pencils can be used for up to a year.

Q: How to choose a mascara according to skin type?

A: Not all lashes are made the same, and fortunately, not all mascaras are either. Using the appropriate wand and formula for the lashes type, much as selecting the appropriate moisturizer for the skin or staying products that are compatible with the hair makes all the difference, is essential to getting the best results.
Normal skin, oily skin, dry skin, combination skin, and sensitive skin are the five main skin types to consider. When selecting the best mascara for various types of skin, always look at the components listed on the packaging of the brand's product. It is important to pay close attention to the list of components in order to ensure that the product will be effective on a range of skin types.
The labelling of different mascaras for different skin types are important in assisting consumers in making informed decisions when purchasing cosmetics.

Q: Which type of mascara is best for beginners?

A: Lengthening mascara is the best mascara for beauty newbies. When using this kind of mascara, the eyes become more defined and the lashes become more noticeable. To make the lashes look longer, users might use a mascara that has fibres that can stick to the lashes. For people with short lashes, they usually have formulations that can be used to layer up without getting messy, which works well. Applying the lengthening mascara is the same way as applying any other types of mascaras. There should be no eye cream or other residue on the lashes to get the best results. Make sure to curl the lashes first to avoid breaking them. Lastly, move the wand through the lashes, starting at the base and working the way to the end.

Q: How to remove mascara?

A: The day must come to an end, and so must your mascara. Here's a gentle approach to bidding farewell to your eye makeup:
For waterproof mascara: Use an oil-based remover.
For regular mascara: Opt for a water-based remover or micellar water.
Gently wipe down: Keep your eyes closed and wipe downward to avoid damage.

Q: What is the importance of eye mascara?

A: Mascara is one of the most essential beauty products. It enhances the natural beauty of the eyelashes and adds definition to the eyes. However, not all mascaras are created equal. A good mascara needs active ingredients to nourish and protect the lashes while providing length and volume.

Q: What is the point of wearing mascara?

A: Mascaras are pigmented preparations for application to the eyelashes to make them look darker and longer and to make the whites of the eyes look brighter by contrast. Old-style mascara was applied from a cake, using a wetted brush, but this practice was not entirely hygienic and has almost disappeared.

Q: Does mascara make you look older or younger?

A: Using mascara is a superb method to give your eyes definition and drama. If you're not careful, mascara can have the opposite effect and give you a worn-out, elderly, or up all night appearance. Your eyes can look younger and more awake by using the appropriate mascara.

Q: What are the positive effects of mascara?

A: Length - One of the main benefits of mascara is how it can lengthen your lashes. So, if you feel like your eyelashes are on the shorter side, applying some mascara can make them look much longer. Longer lashes allow the eye area to look more open, bright, and awake – providing a younger-looking appearance instantly.

Q: Is mascara good for your eyes?

A: Eye makeup, especially mascara, provides a moist environment that can act as the perfect breeding ground for bacteria. This puts you at risk for conjunctivitis, or pink eye. For this reason, it's a good idea to dispose of any liquid or creamy eye makeup, including mascara and eyeliner, after three months.

Q: Why choose mascara?

A: Mascara is the ultimate go-to cosmetic! It can add drama to a glamorous look, bring out your eyes when you're tired or even be your one-step makeup routine on busy days.

Q: Why do people need mascara?

A: It is used to darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, powder, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

Q: What is a good age to wear mascara?

A: Let pre-teens and young tweens experiment with tinted moisturizer, light lip tint or gloss, and a brow pencil/pomade. Skip heavy foundation and lipstick for this age group. Allow 12-13 year olds to use concealer for blemishes, eye shadow, eyeliner, powder for oily skin, and a light coat of mascara.

Q: Is it OK to leave mascara on overnight once?

A: Along with the issues above, sleeping in mascara may cause lashes to fall off as it dries and clumps overnight. Don't take any chances of harming your eye health. Never sleep in mascara, and be sure that it's removed properly before you lie down for the night. Mascara remover pads make mascara removal simple and safe.

Q: How long should I use my mascara?

A: Mascara. Though the average life span of mascara is four to six months, you may need to get rid of it before then. Some manufacturers may recommend tossing the eye cosmetic just two to four months after you buy it.

Q: Is it OK if I wear mascara everyday?

A: While wearing mascara every day can be safe for many individuals, it's crucial to approach it with care and consideration for your eye health. Opt for high-quality, hypoallergenic mascaras, practice good hygiene, and be mindful of any signs of irritation.

Q: What are the qualities of a good mascara?

A: 6 essential things to consider before buying a mascara
Must be easy to apply. There is nothing so annoying or awkward than a mascara whose wand is too big and not user friendly.
Long lasting.
Comes off easily.
Must dry quickly and effectively.
Does not look clumpy.
Does what it claims to do.

Q: How good is mascara good for?

A: Whether you want a formula that mimics false lashes, excels in volumizing, curling, lengthening or separating lashes — or all of the above — the best mascaras will give you high-impact results without flaking or clumping, and should make lashes look lush and full without smudging or running throughout the day.

Q: Should you wear mascara everyday?

A: It is the perfect companion of a no-makeup makeup look. However, wearing mascara everyday can also be damaging for your delicate lashes. In an attempt to make your peepers look prettier you might actually be damaging your lashes.

Q: Is mascara important in makeup?

A: Of all eye makeup products, mascara is arguably the most important. It helps open the eye, adds darkness, length, and thickness to lashes, and can even make your eyes look larger than they are.

As one of the most professional mascara manufacturers and suppliers in China, we're featured by quality products and competitive price. Welcome to wholesale OEM mascara made in China here from our factory. Contact us for free sample.

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