Mascara in The 20th Century

The pros use the term 'flaconnette', but in everyday language, we often speak of a mascara in a tube. It is the most common form of mascara available on the market. It is a liquid mascara which is contained in a small plastic bottle, usually equipped with an applicator brush.

Although Eugène Rimmel's invention is older, mascara as such did not become popular in Europe until the 1910s, when film actresses began to use it to accentuate their eyes. 'screen.

The German brand Max Factor is one of the first European brands to market a mascara. In 1914, Max Factor launched a product called "Mascaro", which was sold in a small container accompanied by an applicator brush. Mascaro's formula was a black paste made from petroleum jelly and beeswax, which was supposed to darken and lengthen lashes.

The first commercial mascaras were introduced in the 1910s and 1920s. Mascara was popular as early as the turn of the 20th century, but before that, women often used homemade mixtures of tallow and ash or charcoal to darken. the eyelashes.

One of the most famous mascaras was created by the Maybelline brand in 1917. Maybelline's original formula was a powder made from charcoal and castor oil, sold in a small container along with a fan brush. Maybelline quickly developed a loyal fan base and became one of the most popular mascara brands in the United States.

Bottle mascaras have replaced pot and stick mascaras, which were more common in earlier times. Tube mascaras are more convenient and hygienic than older forms of mascara, as they allow more precise application and avoid contamination of the product by dirty fingers or brushes.

It wasn't until the 1950s that mascara in a bottle became the norm. We can mention in 1958, the CoverGirl brand, which launched the first nylon brush mascara, which allowed a more precise and uniform application. Since then, mascaras have continued to evolve and diversify, offering a wide variety of formulas, colors and applicator brushes to meet the needs and preferences of each consumer.

Tube mascaras are also available in a variety of formulas, ranging from water-based to water-resistant and long-wearing formulas. Some brands also offer tube mascara formulas enriched with lash-nourishing ingredients, such as oils, proteins, or vitamins, to help strengthen and hydrate lashes.